September 26, 2012

From Concept to Camera

We are excited to introduce to you our new blog series: "From Concept to Camera."


Our first edition comes from the magazine American Lawyer's cover story on a contemporary dilemma in law firms —younger incoming lawyers are creating amazing amounts of capital, without reaping the rewards; instead, this excess profit is funding the lofty pensions granted to retiring lawyers, firm partners, and those retiring with pensions.  With this simple explanation, Fredrik Broden set to work thinking of a way to convey this story in an image.  Amongst initial sketches, this is the one that stuck: 


And there it is: from concept to sketch to cover, brought to you by Renee Rhyner &Co.'s ineffable Fredrik Brodén.