November 5, 2012

Concept to Camera (IV)


Hadleigh’s, the upscale, Dallas-based custom clothiers, love Fredrik Brodén --since their launch in 2009, the bespoke clothing company has used Fredrik for their editorials and online lookbooks.  Let’s take our own look behind the creation of two of the iconic Hadleigh’s ads.


Last fall, Fredrik started with this sketch:




...which, once approved, became the setting for the fall lookbook:




This next sketch was for the 2010 winter/holiday shoot:




...and is one of my favorite sets!





Be sure to check back soon for our next installment of “Concept to Camera”.