November 2, 2016

What Makes a Picture


Laura Wilson Photography


This story written by Richard B. Woodward appeared in the New York Times this past July and is about Ruedi Hofman, photographer and master printer of Richard Avedon’s “In the American West”. How much of the greatness of a photo is in the subject and the way it was shot or how much of it is in the way it looks on paper? The tones, the painstaking work of creating a print, the hours spent in the darkroom developing the image are the work of the printer. In this case, a Master Printer, not the photographer. Maybe going forward the credit should be shared. This particular battle is sad and in this world of the “brand” being everything, maybe the Avedon Foundation should consider the damage they may be doing to theirs.