Fredrik’s work emanates uncharted immediacy but he is most notably recognized for his process. Each work he creates is preceded with a conceptual strategy as unique as the job. His award winning work has been featured in American Photography, Photo District News, Communication Arts and the Society of Publication Designers Annuals among others. Fredrik’s clients includes Adobe, Bloomberg, Condé Nast Traveler, Esquire, GQ, The Los Angeles Times, Texas Monthly, Random House, and countless others. His work is rooted in his witty, Scandinavian minimalism. Originally from Sweden, this is surely a source of his style. Fredrik’s work has been published in a plethora of mediums: book covers, advertising campaigns and editorial publications. “Fredrik’s deceptively simple photographs are infused with subtle humor and surprise. He creates powerful, memorable images with a graceful, light touch.” —Luke Hayman, Pentagram Design.