I fell in love with the western lifestyle as a young kid growing up in a small town. I always had a passion for photography, art direction, and storytelling through art… Through my extensive creative retail background, I landed the role as Creative Director for Cavenders for a little while and was reintroduced to those western roots. I realized quickly how much I missed this lane. I loved every bit of it… it’s raw beauty, authenticity, and the hardworking spirit of the people who live it. There’s an effortless charm in the wide-open spaces, the timeless traditions, and the deep connection to the land and livestock. The people in this world are genuine and tough, yet welcoming, with stories that speak of resilience and grit. The western industry has welcomed me and I’m grateful to be able to help tell these stories visually, preserving moments that speak of tradition, community, family, hardworking hospitality and the enduring spirit of the West. I love this lifestyle. I love these people. I love this lane… and I plan on staying here awhile.
